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Policy Insights


Ad resellers in China

Product type



Project lead, content design, localization, feature naming

Special features

Data visualization, defining new metrics

Problem statement:
*Ads from China were over-indexing on ad policy violations.
*We needed to incentivize ad resellers (who buy ads from Meta and resell them to advertisers in China) to reduce ad policy violations.

We created 3 new metrics to track reseller’s health in terms of ad integrity, and a dashboard so they could track their performance in these metrics.

What I did:
*Created the names and definitions of 3 highly nuanced new metrics along with 3 benchmarks and 4 enforcement zones
* Stepped up as project lead in the absence of a product manager

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