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Ad Review
User
Ad reviewers who approve and reject Meta ads
Product type
Ad review & scam reduction
Role
Content designer
Problem statement:
* Ad reviewers at Meta need to compare new potentially scammy ads (target ads) to old definitely scammy ads (source ads) and look for similarity.
* This is so they can prevent advertising scams on Facebook, Instagram, and Whatsapp.
What I Did:
* Created the design solution to have a side-by-side comparison view of target and source ads.
* Advocated for this solution with XFN.
* Wrote all UI content.
Result:
* The new UI increased reviewers' working speed by 7%.
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